Initiatives

Big moves. Bold Partnerships.

What’sUp 24/7 isn’t just a platform—it’s a movement. Across towns, counties, and entire regions, we’re launching and supporting initiatives that bring people together, spotlight local assets, and shape the future of rural life.

This is where connection turns into momentum.

Explore our featured initiatives below and discover how you can join the effort to light up rural communities.

IN My Community Initiative

Making Indiana shine—community by community.

Thanks to support from the Indiana Secretary of State, this initiative provides free enhanced listings to every business and organization in the state. It's a statewide effort to give every community a digital front porch where local pride and visibility go hand-in-hand.

4,000 businesses and organizations have joined and growing
50+ Community Champions trained and counting
Plugin tools for towns, chambers, and local leaders

PowerUp Rural Initiative

Redefining what rural success looks like.

We're inviting REMCs (Rural Electric Membership Cooperatives) to help lead a bold new pilot program across 10 states. Through the Rural Livability Index and regional collaboration, this initiative is about more than data—it's about helping rural regions be seen, supported, and celebrated.

3-year pilot program
Focus on connection, visibility, and collaboration
REMCs as key catalysts for regional impact and nationwide expansion

The Porch Light Movement

Whether you’re a local champion or a regional leader, there’s a place for you in this movement.

Click here to send us a message — we’d love to connect and work with you to help create a bigger impact.

I Want to Be A champion!