The Foundation

What'sUp 24/7 addresses population decline by showcasing a community's true regional value rather than just what exists within city limits. Many rural communities struggle to attract and retain residents because, in isolation, they appear to lack amenities and opportunities. 

Our platform helps communities demonstrate that living there provides access to a wide range of resources "within reach"—including jobs within commuting distance, regional entertainment, nearby healthcare, and diverse shopping options. 

By highlighting everything accessible from your community as a home base, you transform the narrative from "there's nothing here" to "this is an ideal central location with access to everything I need." This comprehensive view of quality of life makes small towns more attractive to potential residents who might otherwise overlook them.

Implementing What'sUp 24/7 on your community website requires minimal technical resources. Our plugins are designed to integrate easily with most common website platforms, and our team provides support throughout the implementation process. You'll need administrative access to your website, but no specialized programming knowledge is required. 

The most valuable resource is having a community representative who understands which regional assets are most relevant to your residents—this person will help curate which resources appear on your plugins.

Implementation typically takes less than a couple of hours to fully integrate our platform, and our team is available to guide you through each step to ensure a smooth integration that enhances your existing website.

You have complete control over which organizations and resources appear on your website, though not over the specific content those organizations create in their profiles. What'sUp 24/7 provides powerful curation tools that let you decide exactly which businesses, nonprofits, and service providers you want to co-promote based on what's most relevant to your community. You can filter by category (like restaurants, healthcare, entertainment), by location (within 10 miles, 30 miles, etc.), or by other criteria important to your residents.

This selective co-promotion means you might showcase a brewery's profile and events if they're relevant to your visitors, while a local church might choose not to include that brewery in their selection. Each organization using our plugins sets their own standards for what they wish to highlight. Organizations create and manage their own content within the platform, maintaining their unique voice and style. This authentic approach ensures resources are presented genuinely, while your curation control ensures only organizations that align with your community values and needs are featured on your site.

What'sUp 24/7 provides value even if you're the first community in your region to implement it. Organizations from anywhere can create profiles in our system, regardless of whether their home community has adopted our platform. 

As the first adopter, you actually gain a leadership advantage—you'll be the first to showcase the comprehensive regional resources available to your residents, potentially attracting new residents and businesses before neighboring communities catch up. 

Additionally, your implementation often creates a positive "network effect" where businesses and neighboring communities see the benefits and decide to join. Our early community partners have become regional leaders, helping spread adoption throughout their area and strengthening the entire ecosystem.

Yes, you can measure What'sUp 24/7's impact through your existing website analytics tools. Since our plugins integrate directly into your community website, you'll typically see increased traffic and engagement metrics in whatever analytics platform you currently use (such as Google Analytics).

Communities often report higher visit duration, increased page views, and more return visitors after implementing our plugins—all indicators that residents find the information valuable. Many partner communities also are excited about the qualitative benefits, such as increased awareness of local resources among residents, improved perception of quality of life, and more collaboration between neighboring towns. 

While we don't currently offer separate analytics through our platform, the traffic growth to your existing website provides tangible evidence of community engagement with the resources you're showcasing. This increased digital engagement helps demonstrate your website's value as the go-to information hub for your community.

Creating a profile on What'sUp 24/7 extends your business's visibility far beyond traditional marketing channels. Instead of being confined to your physical location, your business gets discovered based on regional relevance—appearing on multiple community websites throughout your entire service area. 

This means a bakery in a town of 800 people could gain visibility to 20,000+ residents across several communities where their services are considered "within reach." 

You input your information just once, but gain exposure everywhere your business adds value to local quality of life. This regional approach helps level the playing field for small businesses that can't afford extensive digital marketing campaigns, connecting you directly with potential customers through trusted community websites they already visit for local information.

While Google My Business and social media are important tools, What'sUp 24/7 offers several distinct advantages. 

First, your business appears based on genuine relevance to community needs—not pay-to-play advertising algorithms that favor businesses with larger budgets. 

Second, you're featured on trusted community websites where residents go specifically for local information, meaning you reach people actively looking for local resources rather than scrolling past ads.

Third, our platform showcases your business as part of the regional quality of life, giving context to your services that generic listings can't provide. 

Finally, for many rural businesses with limited digital marketing resources, our platform's "input once, appear everywhere" approach provides efficient regional visibility without needing to maintain multiple complex digital presences.

Our three service levels are designed to accommodate businesses/nonprofits of all sizes and engagement needs:

SimpleConnect is our always-complimentary (free) basic listing that includes your organization's name, location, and primary category—similar to an old phone book listing. It ensures every business has visibility regardless of budget.

ProConnect ($5/month or $50/year) provides what amounts to a single-page website with your gallery of images, detailed descriptions, hours, contact information, social media links, and website link. This level is perfect for small businesses that need more than a basic listing but may lack resources for comprehensive digital marketing.

TotalEngage ($20/month or $200/year) includes all ProConnect features plus the ability to post unlimited job openings and event listings that can be amplified across multiple community websites. This level is ideal for businesses/nonprofits actively hiring or hosting events who want to engage more deeply with regional communities.

Each level builds on the previous one, allowing your business to choose the right fit for your needs and budget.

Once you create your profile on What'sUp 24/7, your business becomes available to any community using our platform's plugins. Community administrators can then choose to display your information based on its relevance to their residents. For example, if you're a specialty bakery within a 20-minute drive of several towns, each of those communities might include you in their "Dining" category. If you offer jobs or host events through our TotalEngage level, these would also be available for communities to showcase. Your business gains visibility on exactly the websites where your potential customers are already looking for local information, without you having to approach each community individually. This automated distribution ensures your business reaches its entire potential service area with minimal effort on your part.

What'sUp 24/7 uses a "Source Once, Reach Everywhere" approach that eliminates the need to update information in multiple places. When you update your profile, job listings, or events in our platform, those changes automatically reflect across all community websites displaying your information. This centralized management saves significant time compared to updating individual listings on multiple platforms.

 Whether you need to adjust your hours, announce a special event, post a new job opening, or update your gallery images, you make the change once in your What'sUp 24/7 dashboard, and it instantly propagates everywhere your business appears. This efficiency ensures your information stays current and consistent across your entire regional footprint with minimal maintenance required.

What'sUp 24/7 transforms how you discover resources in your area by showing you everything that's actually 'within reach' of where you live—not just what's inside your town limits. When you visit your community's website with our plugins installed, you'll find curated directories of businesses, services, upcoming events, and job opportunities that are genuinely relevant to your location. 

Unlike generic search engines that prioritize paid advertising or lack awareness of what's truly local to you, What'sUp 24/7 information is curated by community leaders who understand what matters to residents. This means you spend less time searching and more time connecting with resources that enhance your quality of life, from nearby restaurants and shops to events and job opportunities throughout your entire region.

Unlike Google, which prioritizes businesses based on advertising budgets and complex algorithms designed to sell products, What'sUp 24/7 displays information based on genuine relevance to your community. The resources you see are curated by local community leaders who understand what's actually "within reach" and valuable to residents. 

This community curation highlights smaller local businesses that might get buried in generic search results, while also filtering out irrelevant options that might technically be "nearby" but aren't practical resources for your community. 

Additionally, you'll discover events, job opportunities, and local services in a single, unified platform—information that would typically require searching multiple websites. Think of it as having a knowledgeable local friend pointing you toward the best resources in your region, rather than an algorithm trying to maximize advertising revenue.

While What'sUp 24/7 appears on your community's website rather than as a separate application you install, the information is typically organized into intuitive categories that make it easy to find exactly what you're looking for. Most community implementations include filters for business types, event categories, or distance ranges. For example, you might be able to view only restaurants within 15 minutes of town, or filter events to see just concerts and performances. The specific customization options depend on how your community has implemented our plugins, but the goal is always to help you quickly find the most relevant information for your needs. The platform is designed around the principle that information should be easily accessible without overwhelming you with irrelevant options.

Information on What'sUp 24/7 comes directly from the source—the businesses and organizations themselves—which helps ensure accuracy and timeliness. 

Unlike traditional directories that might update annually or crowd-sourced platforms with unreliable information, our platform enables organizations to instantly update their profiles, events, and job listings whenever changes occur. These updates automatically appear across all community websites displaying that information. 

Additionally, our community partners typically review the resources they showcase to ensure continued relevance. This direct-from-source approach combined with community curation creates a more reliable information ecosystem than platforms where details might be outdated or inaccurately reported by third parties.

What'sUp 24/7 primarily sources information directly from businesses and organizations to ensure accuracy. If you're associated with a business or organization, you can create an account to manage your own profile and share events or job opportunities. If you're aware of a local business or event not currently on the platform, the best approach is to encourage that organization to create their own free SimpleConnect profile. Many communities also have feedback mechanisms where residents can suggest valuable regional resources that should be highlighted. While you can't directly add listings for other organizations, your feedback helps community administrators continually improve the relevance of the information they're showcasing, ensuring the platform reflects the resources that matter most to residents like you.